About Us

Lolita Wholesale: Expanding Global Reach with High-Quality Fashion and Exceptional Service.

Lolita SA is a fashion brand founded by two young sisters, Greta and Lolita, who opened their first store in a small location on Gorlero Avenue in Punta del Este, Uruguay in 1960. Today, Lolita has expanded its reach to include its own stores and franchises across Uruguay, as well as in several countries in Latin America, Europe, and the United States. Lolita is a family business, and the third generation of the founders is already involved in the company's management. Additionally, one of the things that makes Lolita SA special is that several generations of Uruguayan and Latin American women have dressed in their garments over the years. The brand has managed to stay relevant and fresh at all times, reinventing itself and constantly launching new cutting-edge collections that allow Lolita women to look elegant and fashionable, regardless of their age or personal style. In Lolita, innovation and creativity are fundamental. The design team works hard to create updated collections, offering options for all occasions, from casual wear and elegant office wear. This constant attention to fashion and the needs of Uruguayan and Latin American women has been one of the key factors for the brand's success, both in Uruguay and abroad. Despite its long history, Lolita SA remains a company that stays ahead of the curve, always seeking new ways to improve and evolve. This has allowed the brand to position itself as one of the leading fashion companies in Uruguay and several countries in Latin America, with an increasing presence in Europe and the United States. Recently, Lolita revolutionized its store model through the new Flagship Store, which just opened in the Punta Carretas Shopping in Montevideo, Uruguay, and has consolidated its relationship with distributors worldwide through the launch of its new website, www.LolitaWholesale.com. Additionally, Lolita has always worked towards the well-being of society, supporting organizations such as Ceprodih and recently making the largest donation in the history of Maldonado by offering products to more than 8,000 people from vulnerable sectors of the population. This commitment to social responsibility is a fundamental part of the brand's identity and values. As Lolita SA continues to expand its reach and innovate in the fashion industry, it remains committed to providing high-quality, stylish clothing that empowers women to feel confident and beautiful. With a rich history and a bright future ahead, Lolita is sure to continue making a significant impact on the fashion world and the communities it serves. 

The Evolution of Lolita SA: A Journey of Innovation, Growth, and Social Impact in Fashion

Lolita SA, a family-owned fashion brand established in 1960, has grown from its Uruguayan origins to having a presence in Latin America, Europe, and the US. The company, now led by its third generation, has stayed relevant by consistently launching innovative collections catering to women of all ages and styles. Lolita's commitment to innovation has positioned it as a leading fashion company, with a growing international presence.

Recently, the brand opened a flagship store in Montevideo and launched www.LolitaWholesale.com to strengthen relationships with global distributors. Lolita also values social responsibility, supporting local organizations and providing aid to vulnerable communities. As the brand continues to expand and innovate, it remains dedicated to offering high-quality, stylish clothing that empowers women and makes a lasting impact on the fashion industry and society.